How To Make Your CVB Sales Training Workshops More Interesting

By Rebecca Wright


Experts have indicated that a high level of engagement during workplace learning results in better outcomes from the same. Don't have to be a genius to see the need to tailor your CVB sales training programs towards that particular goal, do you? As for how you can go about it, there's a handful of techniques you could use:

Use Real-world Scenarios: There's no better way to make people feel compelled to develop an emotional connection to a subject matter than to link it to their everyday lives. So it's up to you think of something that's relevant to both the syllabus and your audience's actual work circumstances. This could be a hypothetical situation or case study -- either way, the goal should be to help learners see the real value in the training process.

Go Micro: This involves breaking down the content into smaller modules that focus around the central learning objectives. You can then introduce an element of flexibility by making these accessible via mobile devices. This way, your employees will be able to balance training with their ongoing roles within the organization. It will also help them digest the information within a small time frame.

Add Some Humor: This is the perfect tool with which to create an emotional connection with your audience and take the pressure of training off their shoulders. Your options here include lighthearted banter, witty comments, plus anything else that could make them laugh. Just remember to keep these elements positive and in-line with what's culturally appropriate.

Take Advantage of Social Media: Would it be enough to discuss engagement without highlighting this platform? Clearly not. Setting up a dedicated channel where your employees can trade opinions and ideas will obviously enhance the impact of your program. You can also use the same to provide reinforcement in between tuition sessions.

Gamification: This is just a way of injecting a fun factor into concepts that would otherwise seem too boring in the eyes of the audience. This you could do by substituting overly-detailed presentation slides with game elements such as points, rewards and badges. The goal here is to break down complex subjects into smaller, swallowable pieces, all while giving learners an incentive to stay attentive.

Utilize Videos: There's a good reason why this medium has exploded in popularity over the last few years. Studies have confirmed that the human brain processes visual data about 90 percent faster than raw text. It therefore goes without saying that integrating videos into your courses will not only make your job easier, but also improve comprehension among the audience. Plus, video content can be updated quickly without the high cost of reproducing printed materials.

Overall, a training program is much similar to a product offering -- its success depends on your ability to convince the audience to want to consume it. Achieving this will involve taking the boring out of learning to create an experience that your employees can look forward to. While you're at it, be sure to use each technique where it's likely to make the biggest difference.




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