Factors To Consider When Planning An Enlightenment Festival

By Susan Wood


After a long and hard week at work, people like spending some time off to relax especially when they have free time. Coming up with a successful enlightenment festival that will satisfy both the audience and the organizers is not an easy task. The following points can be considered by the planners to make it a success.

The location where the event ought to take place can determine if it will be a success or not. It is good to locate it where your audience can quickly reach. Consult if the community around you is embracing the idea of having an upcoming event in their area to avoid being sued for noise. The place should also be a bit out of town to prevent your audience from the hassle of traffic congestion.

Setting a convenient date requires you to look at many factors. An event planned on a weekday may not be successful since people are tired from work and they will be required to report to work the following morning. Making one on a mid-month is risky too. Most people have not received their dues, and the little money they have is put into better priorities.

Early planning should be done to ensure that everything is in place before the due date. There are a lot of details that may be regarded as small but could cause significant chaos on the day of the festival. For instance, one might think that inviting a guest to your event requires only a phone call. It, however, involves a process of invitation, negotiations, confirmation, and sometimes the guest might change their mind.

The safety of the audience is essential. Misunderstandings can occur in the course the festival and fights can erupt. It is essential that the people be checked in case they have any weapons with them. Instances of terror attacks have taken place in previous events, and no organizer would risk putting his audience in such form of danger hence the need to take precautionary measures.

A planned budget should guide each move that the organizers take. This means that the cost of everything concerning the whole entertainment has been accounted for. You will also be able to decide on the amount to charge for the show bearing in mind how much you have spent. It is important to note that charging too high might result in low turnout and hence lower profits.

Be aware of your target group. The people you are planning to attract for your show will influence a lot of decisions made. These people are mainly categorized according to their ages. Young children, teens, the youth and even the much older generations all have different tastes. Their schedules are different too hence it is good to know which group you are targeting to plan well.

For people to be aware of an upcoming event, marketing has to be done. Take advantage of the internet to do your advertising. Whereas advertising using the media can cause you a fortune, social platforms enable you to reach a large number of people all for free. Use posters too and tell your friends to spread the news to their peers.




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