Examining The Use Of Lobby Signs For Business

By Olivia Cross


CEOs around the world agree that advertising plays quite a significant role in attracting and increasing a client base. This is why many of them are always willing to invest in promotional campaigns. Lobby signs for business advertising is usually one aspect of such promotions. In addition to promoting the business, , these signs are also useful tools for ensuring the comfort and safety of existing and future clients.

A typical lobby accommodates a large amount of traffic on a daily basis. This obtains in buildings designed and used for corporate housing as well as those in the hospitality industry. People go through the lobby to get to the other areas in a building. People also assemble to wait or participate in meetings in this part of the building. Ads are therefore very effective when posted here.

Painted images promoting businesses can be displayed on the walls of lobbies. These serve the dual purpose of enhancing the appearance of the place while promoting a product or service. Very often, these images are actually the logo or color schemes associated with the entity.

Motion advertisements are also ideal for lobbies. These are more modern and their very nature makes them appealing to those who visit lobbies even if the visits are restricted to short periods of time. The screens that display the motion advertisements are typically mounted high on walls in lobbies.

Signage created for the provision of information are also really important for lobbies. A sign, for example, that tells visitors and clients where specific offices or departments are located plays an important role in any business. They help current and potential clients to find the person and department that they need easily. This is especially important when there has been a change in either operations or locations as it prevents confusion and frustration. Many of the larger modern shopping centers and malls use these maps or directories In their lobbies to tell existing and prospective clients where each store is located. Of course these signs are posted in central locations such as lobbies.

Safety is a critical issue for all commercial entities as no one wants to risk the bad reputation and potential lawsuits that accompany injuries that affect employees as well as customers. This is why signage that help to ensure safety is so important. When floors are wet or slippery, for instance, it is important that a sign be erected to warn everyone. Another example is the case of an elevator that is down for maintenance or out of service. A sign is important to prevent the use of the elevator in its current unsafe state.

It is common for companies to use the services of signage experts to design and install these signs. These experts are able to design and install the signage professionally. They are also often engaged for the maintenance tasks. It is extremely important for expert knowledge and experience to be applied especially in the case of the more modern display screens for motion or digital advertisements.

If the marketing expert or CEO is on a budget though, there are other options. Sometimes the requisite signage creation and installation skills already exists within the entity. It just needs to be identified and engaged. Some companies go as far as to ensure that the employees in departments such as maintenance and marketing already possess these skills during their recruitment drives. For other entities, management may have already invested resources into ensuring that existing workers are trained and certified in these areas. This eliminates the need to hire outsiders for these jobs.




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